JOB SUMARY
We are looking for a Growth Marketing Specialist to help us take our brands to new levels of growth. As Growth Marketing Specialist you will help us devise the right digital campaigns to engage and convert more clients. The ideal candidate sees exciting marketing possibilities in new technologies and emerging trends.
JOB RESPONSIBILITIES
● Own all paid marketing campaigns
● Design and implement data-driven growth initiatives
● Lead all campaign planning and paid media strategies
● Monitor and manage our social media and web analytics
● Define, measure, and evaluate relevant paid media KPIs
● Find the right channels and strategies to increase revenue
● Responsible for managing the company’s customer acquisition funnel and flywheel
● Conduct in-depth keyword and website research, ad grouping and audience targeting
● Manage and support activities across all stages of the customer journey: customer acquisition,
activation, retention, and up-selling.
● Make sure our message reaches the right audience to help our brands enter the next stage of
growth
● Implement the best practices to improve keyword quality score and volume of the quality leads
● Perform A/B tests on the ads campaigns, landing pages etc. to increase conversion rates of the
paid campaigns
● Collaborate with Head of Marketing to develop and oversee the implementation of growth
marketing campaigns, with a focus on content marketing (seo/sem), social media marketing,
and paid advertising
● Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during
market research to find ways to enhance the company’s marketing efforts
● Compile performance reports on marketing initiatives and product performance and provide
recommendations on improvement strategies
● Collaborate closely with team members to translate creative direction into compelling
deliveries that improve our conversion rates
REQUIRED SKILLS
● 3+ years’ experience
● Highly creative with strong analytical skills
● Have a solid knowledge of website analytic tools
● Expert in Google Ads & Social Media advertising
● Motivated and results-driven
● Maintain knowledge of industry best practices and new tools & technologies
● Proven track record of successful growth campaigns
● Expertise with SEO and analytical tools for marketers, such as Google Analytics, Google Trends,
and Semrush
● Ability to map out multi-channel digital customer journeys
● Agency in creation of cost effective campaigns that increase lead volume
OTHER REQUIREMENTS
● Solid project management skills: ability to lead and collaborate with cross-functional partners,
prioritize high impact activities, and keep complex projects moving forward
● Comfortable in high pace environment
● Excellent written and verbal communication skills
● Agency experience is a plus